Customer Experience

Driverless cars will reshape motor insurance – and this is…

Driverless cars will become a reality in the near future. The change will be global and of seismic proportions - and one of the most significant knock-on effects will be how insurers adapt to the...

Blog - Nov 2016
Driverless cars and limited ownership: the future of a digitised…

A generation ago driverless cars were the stuff of science fiction, but in a relatively short period of time people have grown used to the idea and begun to see them as part of the near...

Blog - Sep 2016
5 steps to a good customer marketing database

As a small or medium business, you may not have the impressive budgets that larger companies have to spend on their sales and marketing campaigns which means all campaigns you create need to be as...

Blog - Aug 2016
Customer experience is king – but marketers still struggle to…

According to data from the recent 2016 Digital Marketer Report customer experience is the main priority for marketers but they are still struggling to take full...

Blog - Jul 2016
The Power of Data – Marketing intelligence is about turning…

This is the second in our series of videos produced with the drum. This time Colin Grieves tackles how to turn marketing insight into...

Blog - Jun 2016
Should my small businesses care about SEO?

A lack of awareness and knowledge of the benefits that Search Engine Optimisations (SEO) can bring means that 60 per cent of SME marketers are not investing in SEO(1).  A benchmark study of the top...

Blog - May 2016
Why remembering the individuals behind the data is more important…

As part of our #6for16 series Experian Managing Director Matthew Dunn explains why he thinks 2016 will be the year brands are forced to take customer centricity to heart....

Blog - Feb 2016
Millennials’ work-ethic underpinned by high expectations, bold aspirations and increasing…

The future’s bright in the eyes of Millennials with many willing to work hard, save carefully to get there and a clear idea of what they want out of life....

Blog - Feb 2016
A Seamless Experience

Customers are now using digital and mobile technologies to engage with organisations around the clock, and to get immediate responses to their requests. They expect banking services to work the same...

Blog - Feb 2016
The four qualities of good customer interactions – building your…

Good customer experience doesn't just happen. It needs to be planned and implemented. Here are the four main qualities to account for in building your customer...

Blog - Jan 2016
The six steps to designing a flexible customer journey

Goodbye funnels, hello journeys. Traditional customer funnels are fast becoming a thing of the past – outdated by the multi-channel and multi-device nature of modern consumers. Are you up to speed?...

Blog - Jan 2016
Get involved with Black Friday and Small Business Saturday

Black Friday is an American tradition and takes place the day after Thanksgiving which is the fourth Thursday in November. This year, it falls on Friday 27th November. It’s become the biggest...

Blog - Nov 2015
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