Customer Experience

The four qualities of good customer interactions – building your…

Good customer experience doesn't just happen. It needs to be planned and implemented. Here are the four main qualities to account for in building your customer...

Blog - Jan 2016
The six steps to designing a flexible customer journey

Goodbye funnels, hello journeys. Traditional customer funnels are fast becoming a thing of the past – outdated by the multi-channel and multi-device nature of modern consumers. Are you up to speed?...

Blog - Jan 2016
Get involved with Black Friday and Small Business Saturday

Black Friday is an American tradition and takes place the day after Thanksgiving which is the fourth Thursday in November. This year, it falls on Friday 27th November. It’s become the biggest...

Blog - Nov 2015
SMEs guide to preparing for Christmas

As the Christmas season starts to loom upon us, SMEs up and down the country are preparing for the most lucrative trading opportunity of the year. In the next few weeks, everyone will be rushing to...

Blog - Nov 2015
What is spam? A quick history of email spam and…

Spam represents an on-going issue for consumers and marketers alike. But where does the name spam come from? Why is it so widely used and why is it such a threat to marketers? Email deliverability...

Blog - Nov 2015
Should SMEs join the 5p plastic bag charge?

The 5p plastic bag charge was introduced in England on Monday 5th October, the last in the UK to apply the scheme having already been introduced to Scotland, Wales and Northern Ireland. The English...

Blog - Oct 2015
Network like a Pro

In business, the best way to getting to know people to help your company grow is by networking. It’s a great way to boost your profile, meet potential partners, suppliers and investors or even win...

Blog - Oct 2015
Good customer service can help your company excel

In light of Customer Service week 2015 (5th – 9th October), we focus on the importance of excellent customer service in your company and the UK economy. Giving you tips on how you can...

Blog - Oct 2015
The true numbers behind personalisation – state of the nation

Personalisation is a key technique for making customer journeys more relevant and tailored. In this article Matt Dunn digs into the numbers of personalisation from our recent report - who's...

Blog - Oct 2015
Guest post: 5 ways to protect against online fraud from…

What took time, patience, unusual equipment and certain skills years ago can be accomplished in a matter of minutes online today. Technology and the internet have enabled the growth and prevalence of...

Blog - Jul 2015
Does mobile experience equal customer experience?

It’s clear to everyone in the world of business that more and more people are using their mobile devices to do their banking, shopping and even play...

Blog - Jul 2015
How to combine mobile browsing with in-store shopping in a…

In this post Andy Saville highlights a number of the tactics retailers are currently trialing to utilise mobile technology to bridge the gap between online and offline.the gap...

Blog - Jun 2015