Customer Experience

The true numbers behind personalisation – state of the nation

Personalisation is a key technique for making customer journeys more relevant and tailored. In this article Matt Dunn digs into the numbers of personalisation from our recent report - who's...

Blog - Oct 2015
Guest post: 5 ways to protect against online fraud from…

What took time, patience, unusual equipment and certain skills years ago can be accomplished in a matter of minutes online today. Technology and the internet have enabled the growth and prevalence of...

Blog - Jul 2015
Does mobile experience equal customer experience?

It’s clear to everyone in the world of business that more and more people are using their mobile devices to do their banking, shopping and even play...

Blog - Jul 2015
How to combine mobile browsing with in-store shopping in a…

In this post Andy Saville highlights a number of the tactics retailers are currently trialing to utilise mobile technology to bridge the gap between online and offline.the gap...

Blog - Jun 2015
Customers – the centre of your marketing, your brand and…

Richard Whale explains why customer centricity is crucial not only in your marketing but across your business. He also delves into why and how brands can start to re-position...

Blog - May 2015
The issue of showrooming – bridging the gap between offline…

'Showrooming' is a concern to retail marketers. In this article Experian's Debbie Oates explains how brands need to combine their offline, online and cross-device channels to...

Blog - Mar 2015
Dear [INSERT FIRST NAME], are you getting personal with your…

Personalisation is one of the hottest topics in marketing at the moment. In this article Nicholas Moore explains what it entails and what the potential benefits and risks involved...

Blog - Feb 2015
We really won’t wait!

A recent survey by Interparcel.com1 was reported in the Telegraph on 27th Jan (click here), this showed just how impatient the UK public are – we’re really not willing to wait for...

Blog - Jan 2015
7 day account switching – from both sides of the…

I recently decided to take a well-known bank up on their offer of a current account with an attractive set of perks – and so I began the much publicised 7 day account switching journey. As someone...

Blog - Oct 2014
The changing face of brand loyalty – it’s all about…

Customer loyalty is crucial to every business - but how can brands foster loyalty in a modern marketplace dominated by choice, customer expectation and competition? Whether it’s a pub, greengrocer,...

Blog - Sep 2014