Towards a universal customer view
Customer expectations are evolving fast. When interacting with brands, people demand smarter, more connected, more personalised and more seamless experiences, across every single touchpoint. And as...
Advanced analytics today
The use of analytics to understand and interpret data is nothing new. But as our data universe has expanded, so have our technological capabilities. Today’s advanced analytics can process huge...
Analytics that let you move at the speed of the…
These are exciting, yet challenging, times for business. The growth of data has been well reported. Team that with the requisite computing power – also known as advanced analytics – and the...
Commercial Lending fit for the new normal: Accelerate your digitisation…
It’s clear that the country is facing one of our most challenging economic times. For commercial lenders, processes have been disrupted by the need to incorporate new credit assessment metrics and...
Trading internationally: 5 top tips to help protect your business
“Doing business internationally presents major growth and revenue opportunities. But doing business on today’s global stage requires a due diligence strategy that helps you minimise financial and...
Utilities Suppliers; what role do Credit Reference Agencies have to…
I recently had the privilege of speaking at the Credit Strategies’ Collections and Vulnerability Summit. What is heartening, both at the conference and in the weeks that have passed, is the...
What is B2B marketing and how to create a B2B…
What is B2B marketing? Put simply, business-to-business (or B2B) marketing is the promotion of your products and services to other companies. Any business that counts other businesses as a key...
8 strategies for B2B marketing success
If you’re looking to boost your B2B marketing, it can be tricky to decide where to focus. As technology changes and customer behaviour evolves, you need to stay ahead of the curve and your...
Online SMEs are missing out on the chance to take…
Just 56 per cent of online small businesses are selling to customers abroad despite the rise in demand for UK products, according to an Ipsos Mori survey conducted on behalf of PayPal. This means...
More than one in four Britons won’t shop around for…
Britons won’t shop around for the best deals - no matter how much they could...
Finding your most valuable B2B customers
All customers are not created equal. Every business will find some customers more valuable than others for various reasons; whether it’s by the value of purchase, ease of managing the account or...
Millennials’ work-ethic underpinned by high expectations, bold aspirations and increasing…
The future’s bright in the eyes of Millennials with many willing to work hard, save carefully to get there and a clear idea of what they want out of life....