Customer profiling

Why customer profiling and segments of one aren’t the same…

Marketing to a 'segment of one' means using what you know about a consumer to tailor communications to their individual preferences. Thereby improving the efficiency and effectiveness of your...

Blog - Mar 2016
What is progressive profiling? How it works and best practice

Progressive profiling is a method of gathering customer data in small increments to avoid damaging the customer journey. Read on for an explanation and best practice guidance from Experian's very...

Blog - Jul 2015
Understand your customer and improve the conversation

Understanding your customers allows you to predict behaviour and actions which enables more effective communication, interactions and marketing. Read on to find out how and why this is so important...

Blog - Feb 2015
The six elements of customer profiling

Profiling your customers is an important step towards making your marketing more efficient and more effective. Whether you're after your best customers, or if you think there's a gap in the market,...

Blog - Dec 2014