Towards a universal customer view
Customer expectations are evolving fast. When interacting with brands, people demand smarter, more connected, more personalised and more seamless experiences, across every single touchpoint. And as...
The impact of Covid-19 on Data Quality in CAIS submissions
Good data quality is essential. The better it is, the more value you can extract from it. However, in our recent Data Management report we found that only half of the...
Advanced analytics today
The use of analytics to understand and interpret data is nothing new. But as our data universe has expanded, so have our technological capabilities. Today’s advanced analytics can process huge...
How geolocation data benefits your business and customers
With 85% of organisations agreeing that data is their most valuable asset according to Experian’s 2020 Global Data Management Report, being a truly data-informed business is of huge importance to...
Why good quality data is even more critical right now
The key to success is now more than ever underpinned by a business’s ability to manage and leverage its customer data effectively. All organisations suffer from inaccurate data to some degree, but...
Managing increased risk in your commercial lending portfolio
UK businesses have been hit hard by the COVID-19 pandemic. Many can no longer operate due to lockdown and we know from our own economic analysis, that more than half of small businesses hold only...
Embedding Data and Analytics into the Counter Fraud profession in…
Over the past few years, the role of data and advanced analytics has grown significantly across Government. Despite this though, the sentiments above are still common when talking about data. The use...
What is B2B marketing and how to create a B2B…
What is B2B marketing? Put simply, business-to-business (or B2B) marketing is the promotion of your products and services to other companies. Any business that counts other businesses as a key...
8 strategies for B2B marketing success
If you’re looking to boost your B2B marketing, it can be tricky to decide where to focus. As technology changes and customer behaviour evolves, you need to stay ahead of the curve and your...
Payroll Data Migration: Your Common Questions Answered
Payroll data migration is a complex process and can be a monumental task to complete. It involves moving payroll data from your legacy system to a new system. Single country data migrations are...
Why improving data management and matching is key to future…
Enrich your data for more competitive quotes, improved loss ratio and reduced fraud Changes in the market have created further demands on insurers which has driven increased focus on new...
Case Study: Center Parcs
Hear Adi Clowes, Head of Data and Analytics for Center Parcs, discuss why the UK’s leading short break holiday provider uses Experian’s data validation platform and linking technology to deliver...