data quality

The four absolute fundamentals for cross-channel marketing

Cross-channel marketing is the holy grail, but what building blocks - or 'fundamentals' - are required for your cross-channel marketing attempts to be effective?...

Blog - Feb 2016
Building blocks to creating an email validation business case

A lot of people I speak to, whether that be customers or prospects, know that email validation can provide significant benefits, yet sometimes they struggle to make an impactful case for...

Blog - Feb 2016
girl-with-ipad
Three top tips for validating mobile numbers effectively

The popularity of SMS marketing is expanding year-on-year at 148% in the UK which means, for marketers, having an accurate view of your customer mobile numbers is becoming increasingly important to...

Blog - Oct 2015
Great Expectations: Meeting consumer demands for perfect data

As consumers take more control of their credit rating they require help and support in understanding the information that appears on their credit report and querying anything they don’t understand...

Blog - Jul 2015
Data quality – what’s your role?

Data ownership is now an increasingly hot topic among those in charge of data quality within the business community. There is a growing awareness of the need for a centralised strategy which sits...

Blog - Jul 2015
Experian data literacy
The Data Quality Improvement Assessment Explained

In my previous blog, I talked about Experian’s brand new Data Quality Improvement Assessment, why we developed it and how we hope organisations will benefit from using it. The assessment...

Blog - Mar 2015
couple-in-car-dealers
The Data Quality Maturity Curve

One of the core themes discussed at our Data Quality Summit back in October was maturity, and in particular, strategy maturity around data management and data quality practices. This discussion is...

Blog - Jan 2015
There is a wealth of data available – but what…

Here at Experian Decision Analytics we use the data at our disposal, our statistical knowledge and our business and market experience, to help lenders ensure they are making informed, and most...

Blog - May 2014
older-couple-in-kitchen
What are the Key Drivers for a Data Quality Strategy?

99% of organisations have a data quality strategy in place1 and collectively 78% of large British companies will invest in data quality techniques during 2014, with 51% investing in areas that...

Blog - Apr 2014
The UK’s economy is growing – are you ready to…

According to the Office of Budgetary Responsibility (OBR) UK economic growth is strengthening and is reported to be growing faster than any other major economy - including France, Germany and...

Blog - Dec 2013
ISO 20022 is coming – look busy

Jonathan Williams our Director of Strategic Development, discusses ISO20022 and the rapidly looming SEPA end date on Finextra...

Blog - Sep 2013
woman-in-offfice-with-notes
Data governance ‘increases success’ of data quality initiatives

Policy, Processes, Roles and Responsibilities A vast majority of organisations are vying for better quality data, as they understand the benefits attached to ensuring it is clean and valid. However,...

Blog - Sep 2013