Data

Who are the 97%? Opening up the prospects who don’t…

In general, 97% of browsers of a commercial website don’t convert. OK, so I’m not sure what the exact number is and to be honest it completely depends on your industry and your own structure. It...

Blog - Oct 2016
The Power of Data – the difficulty of understanding the…

The below video was created in partnership with The Drum. Click here for part two. It’s no secret that the way people engage with brands has changed significantly over the past 5-10 years. This...

Blog - Oct 2016
What is bid enrichment and why do I need to…

I want to introduce you to the concept of bid enrichment. It’s not often I get really excited about something but I’m happy to admit that what I’m about to talk to you about is pretty momentous...

Blog - Sep 2016
Time for marketers to take third-party data seriously – not…

Data is critical to modern marketing. To talk to your customers you need to know them. But first party data cannot tell you everything. Third party data has an important role to...

Blog - Sep 2016
The Power of Data – Marketing intelligence is about turning…

This is the second in our series of videos produced with the drum. This time Colin Grieves tackles how to turn marketing insight into...

Blog - Jun 2016
Go on a data diet and stand out from the…

Infobesity is a well known phenomenon in business - especially in marketing. In this article Tom Blacksell explains how to avoid getting it and how to get rid of it once you have...

Blog - May 2016
Going beyond programmatic: why programmatic is only one piece of…

Programmatic is a cool capability but it's only one piece of the puzzle - read this piece by Matt Dunn on how to ensure you get the most of this smart...

Blog - May 2016
Guest post: Attribution, Single Customer View, Mobile, Technology and Data

This guest post from The Up Group is a summary of some of the interesting topics covered in recent Digital Marketing round table events. Read on for...

Blog - Nov 2014
Join our #DataDriven TweetChat on Tuesday, July 8 at 5:30…

Join our upcoming #DataDriven chat on Twitter featuring: Susie Wolff – Development Driver, Williams Martini Racing Rob Smedley – Head of Vehicle Performance, Williams Martini Racing Formula 1...

Blog - Jul 2014
Credit and Collections strategy in 2013 – what you need…

Five years after the worst economic crisis of recent years, the economy is still struggling to recover, with economic prospects not improving and risks remain...

Blog - Feb 2013