Digital advertising

Media trading desk 101 – how to get the most…

In an earlier post I defined what a media trading desk does (check out that article here). In this post I’d like to provide some guidance on how to choose a trading desk and how to make sure you...

Blog - Jun 2017
What is a media trading desk?

Trading desks are not that new anymore, but they are still evolving.  In this post I want to define the specifics of a trading desk and help you to understand the role they play. However, in order...

Blog - Jun 2017
What is a DMP, what do they do and who…

DMPs – or Data Management Platforms - are a critical part of the evolving digital advertising landscape. Read this intro and definition article to keep up to...

Blog - Jul 2016
What are DSPs and what do they mean for marketers?

Most marketers will have heard about programmatic advertising (if you haven’t, read this post I wrote a while ago), but may be struggling to understand how all the pieces fit together. One term you...

Blog - Aug 2015
How programmatic is fighting back against click fraud – how…

With many people worried about the risks of click fraud in digital advertising - not least programmatic and automated variants - Colin Grieves explains what brands can do to protect...

Blog - Feb 2015
Finding a place for the brand in our programmatic world

Programmatic advertising is the big thing in digital marketing at the moment. Colin Grieves explains why, for all programmatic's potential, branding remains crucial to marketing strategies....

Blog - Jan 2015
Programmatic advertising – the future of digital advertising

The future is here. Programmatic advertising is the ability to automatically bid in real time. Read this introduction to Programmatic to understand more about this development which is going to...

Blog - Oct 2014