Digital marketing

Elemis – Bespoke Audiences Case Study

Using Experian data to accurately reach audiences on Facebook ELEMIS, a luxury British skincare brand, delivers pioneering, clinically trialled formulations and services for the face and body. Every...

Case Study - Nov 2018
What is bid enrichment and why do I need to…

I want to introduce you to the concept of bid enrichment. It’s not often I get really excited about something but I’m happy to admit that what I’m about to talk to you about is pretty momentous...

Blog - Sep 2016
Why you need more than digital insight – it may…

In this article James digs into why digital insight and profiles aren't always the whole picture - using the example of luxury car brands. Read on to understand how marketers can come...

Blog - May 2016
Going beyond programmatic: why programmatic is only one piece of…

Programmatic is a cool capability but it's only one piece of the puzzle - read this piece by Matt Dunn on how to ensure you get the most of this smart...

Blog - May 2016
How digitally savvy are your customers? – the ice rink…

Do you know how connected and digitally savvy your ideal customers are? Are you even speaking their (technological) language? Have you heard of the ice rink analogy? Read on to find out...

Blog - Apr 2016
Rethinking the customer experience – Interactions and touchpoints rather than…

The customer experience and journey has changed dramatically - no longer are funnels particularly relevant. In this preview piece for #6for16 Colin Grieves gives us his vies on the future of...

Blog - Jan 2016
The future of retail – personal shoppers for all?

The retail marketing landscape is rapidly evolving - but what is it evolving into? In this article Andy Saville outlines why and how this may look a lot like everyone having their own personal...

Blog - Sep 2015
The top three challenges to creating a Single Customer View…

This post explains the top challenges facing marketers in their attempts to build single customer views in order to make their marketing more efficient and...

Blog - Jun 2015
Why subscribers become inactive and how marketers can avoid it…

Inactive subscribers are a frustration. Yes you can run a reactivation campaign - but what can you do to avoid subscribers becoming inactive? Read this post by Jalna Soulage to find...

Blog - May 2015
Global survey results – revealing the top challenges and top…

This post highlights the top challenges and priorities of senior marketers based on our annual survey of over 1,000 digital marketers...

Blog - May 2015
Finding a place for the brand in our programmatic world

Programmatic advertising is the big thing in digital marketing at the moment. Colin Grieves explains why, for all programmatic's potential, branding remains crucial to marketing strategies....

Blog - Jan 2015
What does 2015 have in store for Marketers? – 2015…

Experian's Giles Longhurst gives his views on what 2015 has in store for marketing. Social media as a paid channel, marketers becoming analysts, mobile to pass the 50% mark... read on for...

Blog - Jan 2015