digital segmentation

A nation of dawdlers, devotees and day-to-day doers – how…

Recent research shows that the nation can be split in three tiers of digital engagement. Read out this piece by Richard Jenkings about how it could affect...

Blog - Jul 2016
Why your digital footprint is only ever half the picture

With so much data available in the digital world marketers need to remember that the digital footprint is only half the picture. In this article James McGarva explains why geo-demographic data is...

Blog - Mar 2016