DMP

Making a Data Management Platform work for you

You know a DMP is the thing your marketing needs. It’ll help you build audiences and communicate with relevance and in real time. Find out...

Blog - Nov 2017
Data at the point of interaction – more scalable, more…

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. We live in a connected and exciting world. For marketers the next few years...

Blog - Mar 2017
10 data trends marketers will see in the years ahead

This article on data trends is taken from Experian’s recent white paper: A Data Powered Future, available to download here. Data is critical to marketers and marketing in general. Everything to do...

Blog - Feb 2017
People-based marketing – What is it and how did we…

‘People-based marketing’. It’s a really nice sounding phrase – one that we’re hearing more and more in marketing circles. It’s a bit of a buzzword. It seems to mean ‘marketing...

Blog - Nov 2016
The problem with retargeting – cracking a small nut with…

Retargeting can be a clumsy tool if not used with the right tech (a DMP) and the right data. Read on for...

Blog - Nov 2016
Who are the 97%? Opening up the prospects who don’t…

In general, 97% of browsers of a commercial website don’t convert. OK, so I’m not sure what the exact number is and to be honest it completely depends on your industry and your own structure. It...

Blog - Oct 2016
The birth and evolution of programmatic advertising – where did…

In this article Alastair Bulger explores the origins of programmatic advertising and explains how modern marketers can best make use of the...

Blog - Oct 2016
6 DMP myths debunked – tackling the misconceptions around Data…

There are loads of myths surrounding DMPs. In this article Experian's Colin Grieves tackles some of these head on - providing you with the answers for many of the questions bothering marketers at the...

Blog - Aug 2016