email marketing

What is customer segmentation and what can it deliver for…

This article is the first in a series on segmentation by Digital Consultant Jalna Soulage. Segmentation is a word that is thrown around with all manner of uses and intentions but quite often I find...

Blog - Sep 2016
Deliverability: the key to email marketing – how to ensure…

Email deliverability is why some emails reach their intended recipients and others don't. There are multiple reasons and factors involved. Read more...

Blog - Aug 2016
How to uncover golden opportunities in your email lists –…

Email remains king but marketers need to manage the balance between inactive subscribers and their reputation score. IN this article Tom Corbett tells us how to do...

Blog - Jul 2016
Imagine a world without email – taking a look at…

The inventor of Email, Ray Tomlinson, passed away last week. In this piece Tom Corbett looks at the great ,man's impact on the world of marketing and our use of...

Blog - Mar 2016
Email+ is the road to cross channel – straightforward and…

If you're struggling with how to embrace cross-channel marketing then give Email+ a go. Read this article to find out a bit more. Easy, straightforward and...

Blog - Feb 2016
Top Marketing Statistics for 2016

2015 was an interesting year for us marketers so here, by way of a recap, are some of our favourite Marketing Statistics of the past 12 months with easy to share links....

Blog - Jan 2016
Karl’s KPIs – Black Friday and Cyber Monday subject lines…

How low should your discounts go this Black Friday and Cyber Monday? Data Analyst Karl Bond looks into the affects of different discounts in subjects lines compared to performance....

Blog - Nov 2015
What is spam? A quick history of email spam and…

Spam represents an on-going issue for consumers and marketers alike. But where does the name spam come from? Why is it so widely used and why is it such a threat to marketers? Email deliverability...

Blog - Nov 2015
Christmas email campaigns – how, when and what to send…

Christmas is coming. But even closer is Black Friday. Do you know when to send your emails this year? Read this post to find out what happened last...

Blog - Oct 2015
KPIs: Karl’s Performance Indicators – Halloween subject lines

In this post Karl Bond takes a look at some of the data surrounding email marketing for Halloween 2014. Some useful and handy tips in...

Blog - Oct 2015
How to smoothly onboard to a new email service provider…

Switching your Email Service Provider is a great opportunity to improve the performance of your marketing. However, make sure you follow these best...

Blog - Oct 2015
20 top tips for retail email marketers – part one

Email marketing remains critical to retail marketing. In this first of a two-part series Dan Kennedy provides his comprehensive 20 tips on how to get the best out of your email...

Blog - Aug 2015