email marketing

Where are you with your email personalisation? – The six…

Personalisation is a great way of making your email communications more relevant and effective. Check out the Experian sophistication gradient to see where your efforts currently leave...

Blog - Aug 2015
The information you should be capturing to improve your marketing…

Email marketing has changed. Spray and pray doesn't work. In the piece email expert Jalna Soulage explains the types of data required to tailor your comms to make them more relevant and...

Blog - Jul 2015
Wishing your customers a happy birthday – Why birthday emails…

Birthday email programmes are an excellent way of positively interacting with customers. With a well-timed message and the right offer you can catch your customer at a really happy point in their...

Blog - Jun 2015
Why subscribers become inactive and how marketers can avoid it…

Inactive subscribers are a frustration. Yes you can run a reactivation campaign - but what can you do to avoid subscribers becoming inactive? Read this post by Jalna Soulage to find...

Blog - May 2015
Somebody that you used to know? – Re-energise inactive subscribers…

Reactivation campaigns are a great way of re-engaging with inactive subscribers, cleaning your database and avoiding spam traps - for more read this...

Blog - Mar 2015
How to personalise your marketing – four easy steps…

Personalisation is a massive topic in modern marketing. In this article Experian's Marie Myles explains the four key steps towards implementing successful...

Blog - Mar 2015
Helping Movember and Merlin engage and communicate with customers

In this video case study we show you how Experian Marketing Services helped Movember and Merlin (London Eye, Thorpe Park) improve how they communicate and interact with customers - with great...

Blog - Jan 2015
What characteristics go into the measurement of an online audience?

There are plenty of factors which go into describing an individual online. Here we list and structure the key characteristics to help brands get to know their customer a little...

Blog - Jan 2015
Email remarketing – opportunities and barriers

Automated email marketing, event-triggered email, behavioural email, abandoned shopping cart email and now retargeting emails. Call the technique what you will, it’s been possible to do this for...

Blog - Jan 2014
Data and the art of business marketing

Data and more importantly good quality data, underpins modern B2B marketing. The buzz word in B2B marketing is multi-channel but the reality is that marketing campaigns of this scale and complexity...

Blog - Sep 2013
Prospect marketing that really works

Healthy growth for the business to business market depends on healthy prospects; which has provoked many businesses to review their contact pools and consider ways to turn more leads into sales....

Blog - Sep 2013
Key to email deliverability is ensuring data integrity, relevance and…

Our latest “The Proactive Marketer” report highlights the need for marketers to understand the connection between data integrity, relevance and reputation and why these three factors can make or...

Blog - Nov 2012