halloween

KPIs: Karl’s Performance Indicators – Halloween subject lines

In this post Karl Bond takes a look at some of the data surrounding email marketing for Halloween 2014. Some useful and handy tips in...

Blog - Oct 2015
Halloween tricks bring marketers treats – making the most of…

Halloween spending in the UK last year was estimated to be £442m and a large part of this spending (34 per cent) was on costumes.1 But judging by their recent online behaviours, Britons are on...

Blog - Oct 2015