KPIs

Karl’s KPIs – Black Friday and Cyber Monday subject lines…

How low should your discounts go this Black Friday and Cyber Monday? Data Analyst Karl Bond looks into the affects of different discounts in subjects lines compared to performance....

Blog - Nov 2015
KPIs: Karl’s Performance Indicators – Halloween subject lines

In this post Karl Bond takes a look at some of the data surrounding email marketing for Halloween 2014. Some useful and handy tips in...

Blog - Oct 2015