Marketing

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What is B2B marketing and how to create a B2B…

What is B2B marketing? Put simply, business-to-business (or B2B) marketing is the promotion of your products and services to other companies. Any business that counts other businesses as a key...

Blog - Dec 2019
Two colleagues having a conversation in the office.
8 strategies for B2B marketing success

If you’re looking to boost your B2B marketing, it can be tricky to decide where to focus. As technology changes and customer behaviour evolves, you need to stay ahead of the curve and your...

Blog - Nov 2019
Case Study: cClearly – Increasing conversions for B2B products in…

Experian Business Express and Experian B2B Prospector are two of Experian’s marketing products that are aimed at businesses who want to find and qualify new business customers in the UK. Within the...

Case Study - Oct 2019
Case Study: OANDA – Delivering media buying strategy for forex…

Data-Led Acquisition Award-winning global corporation, OANDA, is a leader in foreign exchange (FX) trading services, currency and data analytics. Working in such a competitive market, OANDA leveraged...

Case Study - Aug 2019
Data at the point of interaction – more scalable, more…

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. We live in a connected and exciting world. For marketers the next few years...

Blog - Mar 2017
Using gamification to spice up your marketing

Gamification is a popular tactic and term in modern marketing. Are you using gamification tactics? Do you even know what they are? Read this post to find...

Blog - Nov 2016
Knowing your customers’ behaviour creates more targeted fraud strategies

In the past, marketing and sales teams were seen as the collectors and custodians of information about the...

Blog - Nov 2016
The Power of Data – the difficulty of understanding the…

The below video was created in partnership with The Drum. Click here for part two. It’s no secret that the way people engage with brands has changed significantly over the past 5-10 years. This...

Blog - Oct 2016
5 steps to a good customer marketing database

As a small or medium business, you may not have the impressive budgets that larger companies have to spend on their sales and marketing campaigns which means all campaigns you create need to be as...

Blog - Aug 2016
Challenges you could face when looking to expand your business…

All across Britain, small businesses are constantly being encouraged to think big and expand their horizons by exploring overseas markets. This includes government initiatives such as Exporting is...

Blog - Jul 2016
Should my small businesses care about SEO?

A lack of awareness and knowledge of the benefits that Search Engine Optimisations (SEO) can bring means that 60 per cent of SME marketers are not investing in SEO(1).  A benchmark study of the top...

Blog - May 2016
How do we define value and how can we ensure…

Marketers always talk about 'adding value'... But what does that actually mean and are your definitions aligned with those of your customers? In this article Matthew Dunn attempts to tackle this...

Blog - Apr 2016