Marketing

How to write a marketing plan

What is a marketing plan? Developing a marketing plan is essential for your business to ensure your marketing activity is right for what you’re trying to achieve. It sets out your unique selling...

Blog - Jul 2020
Getting the most from business management software

Running your own company is as rewarding as it is challenging. On the one hand, it’s an opportunity to earn a living doing the thing you love and excel at, and basking in the success it brings....

Blog - Jun 2020
How geolocation data benefits your business and customers

With 85% of organisations agreeing that data is their most valuable asset according to Experian’s 2020 Global Data Management Report, being a truly data-informed business is of huge importance to...

Blog - Jun 2020
How to get the best from your marketing budget
How to get the best from your marketing budget

Defining your marketing budget can be tricky, especially as a small business and even more so in these unprecedented times. Our guide aims to help you successfully allocate your marketing spend,...

Blog - May 2020
Business trends report: 2020

Top six business trends for 2020: Key takeaways   SMEs: Technology will continue to help more small businesses compete with bigger firms Economy: With UK employment levels high and consumer...

Report - Feb 2020
people-at-desk
What is B2B marketing and how to create a B2B…

What is B2B marketing? Put simply, business-to-business (or B2B) marketing is the promotion of your products and services to other companies. Any business that counts other businesses as a key...

Blog - Dec 2019
Two colleagues having a conversation in the office.
8 strategies for B2B marketing success

If you’re looking to boost your B2B marketing, it can be tricky to decide where to focus. As technology changes and customer behaviour evolves, you need to stay ahead of the curve and your...

Blog - Nov 2019
Case Study: cClearly – Increasing conversions for B2B products in…

Experian Business Express and Experian B2B Prospector are two of Experian’s marketing products that are aimed at businesses who want to find and qualify new business customers in the UK. Within the...

Case Study - Oct 2019
Case Study: OANDA – Delivering media buying strategy for forex…

Data-Led Acquisition Award-winning global corporation, OANDA, is a leader in foreign exchange (FX) trading services, currency and data analytics. Working in such a competitive market, OANDA leveraged...

Case Study - Aug 2019
How to market your business

  Get the right message, to the right people, at the right time When budgets are tight, marketing might be the first expense you look to cut. But not getting your sales message in front of...

Whitepaper - Oct 2018
online presence
6 benefits to an online presence

“Nearly one-third of the world uses social networks regularly.”1 In a world where a third of us are online regularly, did you know that over half of small businesses don’t have a website?2 What...

Blog - Aug 2017
Data at the point of interaction – more scalable, more…

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. We live in a connected and exciting world. For marketers the next few years...

Blog - Mar 2017