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Customer intelligence
Mergers and Acquisitions review
How has the UK Merger and Acquisitions market performed in the first half of the year? Read the latest Marketing insights in our M&A review for 2024 H1.
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Small Business
What is a SIC code?
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Targeting and profiling
Focussing cost of living support through data driven insights with Lambeth Council
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Customer data and enrichment
Using data and email to support the most vulnerable with Northern Powergrid
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Rethinking third-party data across the customer lifecycle
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Make the best business and marketing data-driven decisions across Europe
International marketing and advertising
|
International strategy and planning
The cost-of-living crisis: Navigating the storm and financial outlook 2023
Financial and economic forecasting
|
Marketing
Top tips on how to achieve a consistent global data strategy
Data management
|
International strategy and planning
The road to an electrified future
Automotive Checks
|
Marketing
Three ways to boost campaign performance using customer profiling
Campaign optimisation
|
Marketing
Why geo strategies should be part of your digital marketing planning
International marketing and advertising
|
International strategy and planning
Single Customer View – the key data challenge facing digital businesses today
Data management
|
Marketing
Implementing a citizen segmentation to support the development of a more sustainable travel…
Marketing
|
Marketing Data
Bauer Media makes connections with the right audiences
Marketing
|
Marketing Data
Saga reduces costs through data quality review
Data cleansing
|
Marketing Data
The ever-changing customer landscape – turning consumer insight into action
Marketing
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Marketing Data
Global expansion is the dream of many organisations – but failure can be…
International marketing and advertising
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International strategy and planning
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