marketing data

Data and the art of business marketing

Data and more importantly good quality data, underpins modern B2B marketing. The buzz word in B2B marketing is multi-channel but the reality is that marketing campaigns of this scale and complexity...

Blog - Sep 2013
Prospect marketing that really works

Healthy growth for the business to business market depends on healthy prospects; which has provoked many businesses to review their contact pools and consider ways to turn more leads into sales....

Blog - Sep 2013
6 questions to ask about your database, today!

Every business that deals in B2B marketing needs a database of customer and prospective customer details. It’s time consuming and it’s not the most exciting job but the reality is that data is a...

Blog - Sep 2013