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Ask the Expert: A publisher perspective with the AOP
In this insightful interview, we talk about the evolving landscape of digital publishing, the challenges and opportunities faced by publishers.
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Marketing Solutions
Monthly Sector Insights
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Guide
Cookieless targeting: Six alternatives for targeted marketing
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Guide
Cookie Deprecation: How to prepare for a cookieless future
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Marketing Solutions
Why publishers cannot rely on first-party data alone to maintain revenues
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Strategic audience planning to drive retail Christmas sales
Advertising targeting and media buying
|
Marketing
Google’s cookie turnaround
Advertising targeting and media buying
|
Data sharing and partners
Ask the Expert: Top questions from brands and agencies
Advertising targeting and media buying
|
Ask The Expert
Ask the Expert: Audience insights for advertising agencies with IPA
Advertising targeting and media buying
|
Ask The Expert
Marketing insights webinar – The future of UK travel and leisure
Behavioural segmentation
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Demographic segmentation
Yield optimisation strategies for publishers in a cookieless world
Advertising targeting and media buying
|
Marketing
Understanding mobility data and how it supports decision-making
Behavioural segmentation
|
Demographic segmentation
Using data to inform expansion planning for Village Hotels
Behavioural segmentation
|
Demographic segmentation
Ask the Expert: Commerce media in digital advertising with PubMatic
Advertising targeting and media buying
|
Ask The Expert
Marketing insights webinar – Unwrapping consumers’ Christmas behaviours
Attitudinal segmentation
|
Behavioural segmentation
Empowering emission insights: Harnessing data for a greener tomorrow
Behavioural segmentation
|
Geographic segmentation
Geographic and geodemographic segmentation in marketing
Geographic segmentation
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Marketing
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