Mosaic

Where are you on the digital wave? The importance of…

People use technology differently and it should be no surprise to anyone that just because the technology's available not everyone is using it. Who has a fridge that orders milk when you run...

Blog - May 2016
How digitally savvy are your customers? – the ice rink…

Do you know how connected and digitally savvy your ideal customers are? Are you even speaking their (technological) language? Have you heard of the ice rink analogy? Read on to find out...

Blog - Apr 2016
Why your digital footprint is only ever half the picture

With so much data available in the digital world marketers need to remember that the digital footprint is only half the picture. In this article James McGarva explains why geo-demographic data is...

Blog - Mar 2016
Understanding demographics – Britain’s aspiring homemakers disappearing from major city…

According to a recent Experian study, first time buyers are now more likely to be living in the Western Isles of Scotland than in Kensington and Chelsea. Using Experian’s Mosaic segmentation tool...

Blog - Jul 2015
Housing, renting and affordability – rise of the ruburbs

Following an interesting discussion on the BBC's Breakfast Show Experian's Richard Jenkings puts his thoughts on paper on the changing renting/owning ratio....

Blog - Jan 2015
Are fraud hotspots now part of a big city life?…

Our maps reflect just how widespread and dispersed consumer fraud and ID theft really...

Blog - Dec 2014