Profiling

Gartner Magic Quadrant for Data Quality Tools

Experian positioned as a Challenger Experian is positioned in Gartner’s 2019 Magic Quadrant for Data Quality Tools Report. The report evaluates vendors for data quality tools on the basis of their...

Report - Apr 2019
What is progressive profiling? How it works and best practice

Progressive profiling is a method of gathering customer data in small increments to avoid damaging the customer journey. Read on for an explanation and best practice guidance from Experian's very...

Blog - Jul 2015
Understand your customer and improve the conversation

Understanding your customers allows you to predict behaviour and actions which enables more effective communication, interactions and marketing. Read on to find out how and why this is so important...

Blog - Feb 2015