Media trading desk 101 – how to get the most…
In an earlier post I defined what a media trading desk does (check out that article here). In this post I’d like to provide some guidance on how to choose a trading desk and how to make sure you...
What is a media trading desk?
Trading desks are not that new anymore, but they are still evolving. In this post I want to define the specifics of a trading desk and help you to understand the role they play. However, in order...
People-based marketing – What is it and how did we…
‘People-based marketing’. It’s a really nice sounding phrase – one that we’re hearing more and more in marketing circles. It’s a bit of a buzzword. It seems to mean ‘marketing...
Who are the 97%? Opening up the prospects who don’t…
In general, 97% of browsers of a commercial website don’t convert. OK, so I’m not sure what the exact number is and to be honest it completely depends on your industry and your own structure. It...
The birth and evolution of programmatic advertising – where did…
In this article Alastair Bulger explores the origins of programmatic advertising and explains how modern marketers can best make use of the...
What is bid enrichment and why do I need to…
I want to introduce you to the concept of bid enrichment. It’s not often I get really excited about something but I’m happy to admit that what I’m about to talk to you about is pretty momentous...
6 DMP myths debunked – tackling the misconceptions around Data…
There are loads of myths surrounding DMPs. In this article Experian's Colin Grieves tackles some of these head on - providing you with the answers for many of the questions bothering marketers at the...
What is a DMP, what do they do and who…
DMPs – or Data Management Platforms - are a critical part of the evolving digital advertising landscape. Read this intro and definition article to keep up to...
Why you need more than digital insight – it may…
In this article James digs into why digital insight and profiles aren't always the whole picture - using the example of luxury car brands. Read on to understand how marketers can come...
Going beyond programmatic: why programmatic is only one piece of…
Programmatic is a cool capability but it's only one piece of the puzzle - read this piece by Matt Dunn on how to ensure you get the most of this smart...
Rethinking the customer experience – Interactions and touchpoints rather than…
The customer experience and journey has changed dramatically - no longer are funnels particularly relevant. In this preview piece for #6for16 Colin Grieves gives us his vies on the future of...
What are DSPs and what do they mean for marketers?
Most marketers will have heard about programmatic advertising (if you haven’t, read this post I wrote a while ago), but may be struggling to understand how all the pieces fit together. One term you...