Programmatic

Media trading desk 101 – how to get the most…

In an earlier post I defined what a media trading desk does (check out that article here). In this post I’d like to provide some guidance on how to choose a trading desk and how to make sure you...

Blog - Jun 2017
What is a media trading desk?

Trading desks are not that new anymore, but they are still evolving.  In this post I want to define the specifics of a trading desk and help you to understand the role they play. However, in order...

Blog - Jun 2017
People-based marketing – What is it and how did we…

‘People-based marketing’. It’s a really nice sounding phrase – one that we’re hearing more and more in marketing circles. It’s a bit of a buzzword. It seems to mean ‘marketing...

Blog - Nov 2016
Who are the 97%? Opening up the prospects who don’t…

In general, 97% of browsers of a commercial website don’t convert. OK, so I’m not sure what the exact number is and to be honest it completely depends on your industry and your own structure. It...

Blog - Oct 2016
The birth and evolution of programmatic advertising – where did…

In this article Alastair Bulger explores the origins of programmatic advertising and explains how modern marketers can best make use of the...

Blog - Oct 2016
What is bid enrichment and why do I need to…

I want to introduce you to the concept of bid enrichment. It’s not often I get really excited about something but I’m happy to admit that what I’m about to talk to you about is pretty momentous...

Blog - Sep 2016
6 DMP myths debunked – tackling the misconceptions around Data…

There are loads of myths surrounding DMPs. In this article Experian's Colin Grieves tackles some of these head on - providing you with the answers for many of the questions bothering marketers at the...

Blog - Aug 2016
What is a DMP, what do they do and who…

DMPs – or Data Management Platforms - are a critical part of the evolving digital advertising landscape. Read this intro and definition article to keep up to...

Blog - Jul 2016
Why you need more than digital insight – it may…

In this article James digs into why digital insight and profiles aren't always the whole picture - using the example of luxury car brands. Read on to understand how marketers can come...

Blog - May 2016
Going beyond programmatic: why programmatic is only one piece of…

Programmatic is a cool capability but it's only one piece of the puzzle - read this piece by Matt Dunn on how to ensure you get the most of this smart...

Blog - May 2016
Rethinking the customer experience – Interactions and touchpoints rather than…

The customer experience and journey has changed dramatically - no longer are funnels particularly relevant. In this preview piece for #6for16 Colin Grieves gives us his vies on the future of...

Blog - Jan 2016
What are DSPs and what do they mean for marketers?

Most marketers will have heard about programmatic advertising (if you haven’t, read this post I wrote a while ago), but may be struggling to understand how all the pieces fit together. One term you...

Blog - Aug 2015