Programmatic

How programmatic is fighting back against click fraud – how…

With many people worried about the risks of click fraud in digital advertising - not least programmatic and automated variants - Colin Grieves explains what brands can do to protect...

Blog - Feb 2015
Finding a place for the brand in our programmatic world

Programmatic advertising is the big thing in digital marketing at the moment. Colin Grieves explains why, for all programmatic's potential, branding remains crucial to marketing strategies....

Blog - Jan 2015
Programmatic advertising – the future of digital advertising

The future is here. Programmatic advertising is the ability to automatically bid in real time. Read this introduction to Programmatic to understand more about this development which is going to...

Blog - Oct 2014