SCV

How data can help you get closer to your customers

It is unimaginable to build a digital strategy without ensuring your data is of quality, having a single customer view is also key.   In this short video, Richard Howells, Director of Insurance,...

Video - Jun 2018
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How the GDPR helps you to create good data strategies

The GDPR will continue to bring a plethora of positive opportunities. The key thing is to create a Single Customer View (SCV) in order to generate the best possible customer experience from the...

Video - May 2018
Two colleagues having a conversation in the office.
What does the GDPR means for business data?

The GDPR came in to affect this May and is relevant for both business and consumer data. Steve Fox, Experian’s Head of Major Accounts, gives an overview of what the GDPR means for you and how you...

Video - May 2018
What is a Single Customer View? What are the benefits?

A Single Customer View (or SCV) is a single view of your customer including all their known contacts points and preferences. Read on for how to create one and what it enables marketers to...

Blog - Jun 2016
Where are you with your email personalisation? – The six…

Personalisation is a great way of making your email communications more relevant and effective. Check out the Experian sophistication gradient to see where your efforts currently leave...

Blog - Aug 2015