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Segmentation & Targeting

Guide
Geographic and geodemographic segmentation in marketing
Use geographic and geodemographic segmentation for effective targeting and marketing campaigns that resonate. Learn what, why, and how to here.
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Guide
What is demographic segmentation?
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Marketing Solutions
Data for Good - Creating the UK Numeracy Index
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International expansion
Make the best business and marketing data-driven decisions across Europe
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Marketing Solutions
6 best practices for implementing a successful segmentation project
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