Segmentation

What is customer segmentation and what can it deliver for…

This article is the first in a series on segmentation by Digital Consultant Jalna Soulage. Segmentation is a word that is thrown around with all manner of uses and intentions but quite often I find...

Blog - Sep 2016
Where are you on the digital wave? The importance of…

People use technology differently and it should be no surprise to anyone that just because the technology's available not everyone is using it. Who has a fridge that orders milk when you run...

Blog - May 2016
How digitally savvy are your customers? – the ice rink…

Do you know how connected and digitally savvy your ideal customers are? Are you even speaking their (technological) language? Have you heard of the ice rink analogy? Read on to find out...

Blog - Apr 2016
Why customer profiling and segments of one aren’t the same…

Marketing to a 'segment of one' means using what you know about a consumer to tailor communications to their individual preferences. Thereby improving the efficiency and effectiveness of your...

Blog - Mar 2016
Why your digital footprint is only ever half the picture

With so much data available in the digital world marketers need to remember that the digital footprint is only half the picture. In this article James McGarva explains why geo-demographic data is...

Blog - Mar 2016
Top 10 email tips for retail marketers

Dan gives us his eagerly anticipated top 10 tips to help your email marketing. How many are you currently doing? Got anything to add? Read on to find...

Blog - Aug 2015