showrooming

Is webrooming the new showrooming? – what retailers need to…

Following a recent article on showrooming Andrew Saville explains the concept of webrooming and what it means for retail...

Blog - Apr 2015
The issue of showrooming – bridging the gap between offline…

'Showrooming' is a concern to retail marketers. In this article Experian's Debbie Oates explains how brands need to combine their offline, online and cross-device channels to...

Blog - Mar 2015