single customer view

Fraud evolution or revolution?

As a business, have you evolved? Are your fraud practices and processes up to speed? Do they relate to the digital economy and are they sufficient? Everything happens in a split second now: decisions...

Blog - May 2018
How can a single customer view help insurance providers better…

A single customer view can help you reduce the threat of fraud, appropriately communicate with your customers, and, better engage with them too. In turn, this can lead to longer relationships with...

Blog - Nov 2017
The evolution of big data – the ‘6 Vs’

For many organisations there is an elephant in the room – ‘Big Data’. Big Data isn’t new and the term can be misleading. Large data sets have been in existence for many years, built and used...

Blog - Jun 2017
Know your customer: How a single customer view can help…

Across all industries, customers now expect fast, convenient, personalised responses from their service providers – across multiple channels....

Blog - May 2017
A data powered future: defining the data revolution

We operate in a digitalised world. Our commercial and working environments have become more fluid and flexible, and utterly intertwined with personalised, data-driven technology. Whether it’s via...

Blog - May 2017
What is a Single Customer View? What are the benefits?

A Single Customer View (or SCV) is a single view of your customer including all their known contacts points and preferences. Read on for how to create one and what it enables marketers to...

Blog - Jun 2016
The four absolute fundamentals for cross-channel marketing

Cross-channel marketing is the holy grail, but what building blocks - or 'fundamentals' - are required for your cross-channel marketing attempts to be effective?...

Blog - Feb 2016
Renewed surge in current account fraud

Detected fraud rate for current account applications soared last year from 73 in every 10,000 applications in January, to 156 in every 10,000 applications in December....

Blog - Feb 2016
Millennials’ work-ethic underpinned by high expectations, bold aspirations and increasing…

The future’s bright in the eyes of Millennials with many willing to work hard, save carefully to get there and a clear idea of what they want out of life....

Blog - Feb 2016
Top Marketing Statistics for 2016

2015 was an interesting year for us marketers so here, by way of a recap, are some of our favourite Marketing Statistics of the past 12 months with easy to share links....

Blog - Jan 2016
Elderly home-owners increasingly targeted by identity thieves

Extended families from multi-cultural backgrounds also at higher risk, while two-thirds of all identity theft victims are also...

Blog - Nov 2015
Why dusting off dormant accounts is vital to safeguarding savings

It's a simple and straightforward process that could help safeguard life savings for years to come and ensure they continue to enjoy the protection offered by the Financial Services Compensation...

Blog - Aug 2015