Value

Open data can now be categorised to bring value that…

“To extract value from open data, you need to categorise it. When you do, the results are...

Blog - Jul 2018
What motivates people to share their data?

There are three main reasons why people share their data with organisations. The first is proximity of purpose: they’re in the moment and need to share data at that point in time. They want to...

Blog - Jul 2018
Delivering value in the digital age

Today’s world runs on data. We all leave footprints in the digital world, from the profiles we build of ourselves online, to the countless internet searches we conduct each week, to the...

Whitepaper - Dec 2017
How do we define value and how can we ensure…

Marketers always talk about 'adding value'... But what does that actually mean and are your definitions aligned with those of your customers? In this article Matthew Dunn attempts to tackle this...

Blog - Apr 2016