5 ways to market your business cheaply

Posted on by Katie Hook

Estimated read time: 4 mins

You may think you have the perfect product or service, but without marketing, it could be all for nothing because if no one knows – it’s likely no one will buy. The problem is, marketing feels like a big risk! You have to invest funds that you can’t necessarily afford to lose, into marketing and advertising, that can’t guarantee you any return…

If this is a problem you’ve been facing, then this post is for you because we’re going to be talking about five great low-cost ways that you can market your business and get great results for little to no investment.


1)   Content Marketing

The term ‘Content Marketing’ covers any free content that you create for your audience in order to build awareness and credibility for your business. The most commonly used forms of free content are blogging, podcasting and video.

Content Marketing has been a buzz term for several years now and with good reason – it works! As Content Marketing expert, Robert Rose famously said, “Marketing is telling the world you’re a rock star. Content Marketing is showing the world that you are one.” 

If you don’t want to commit to creating and publishing a regular feed of blogs, why not write the occasional article about your product or services and share via your LinkedIn profile?


2)   Social Media

As a small business, if you’re not on social media then you’re missing a trick. It’s where many of your potential customers will be looking for products and services just like yours.

Social media isn’t just for promoting your business, it’s also a great place to connect with your audience, to build your brand and to be a part of the big discussions relating to your industry.

If you’re not on social – it’s really easy to get started, a basic business profile can be set up in a matter of minutes.

Do your research and decide which network would showcase your business the best, whether that’s Facebook, Twitter or even YouTube – start small and build from there.


3)   Search Engine Optimisation (SEO)

A good understanding and implementation of SEO in your business can have a huge impact for very little cost. Optimise your website and content for search and it will rank higher and reach more people.

Better still, you’ll be reaching people who have actually searched specifically for your content and those people are much more likely to stick around – and to buy!

There are plenty of tools to help you get started if you’re new to the world of SEO. Google Search Console, Moz and Screaming Frog just to name a few, are easy to use and some even have free options.


4)   Public Relations (PR)

Richard Branson, in his 2013 book, Virgin Rebel: Richard Branson In His Own Words, said “Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”

There are so many opportunities out there to raise your business’ profile for free. Here are just a few:

  • Guest posting in relevant publications
  • Podcast interviews
  • Journalist interviews


5)   Email Marketing

These days, it’s not expensive to get started with email marketing. Email service providers are many and varied and offer very competitive packages which only increase in price along with the size of your email list – and so your earning potential.

There is still no other form of marketing which allows such targeted and direct access to your potential customers. Neither is there any other form of marketing which gets such impressive ROI – £32 for every £1 to be exact!1


Services like Experian B2B Prospector can help you maximise your marketing spend, by tailoring marketing data to your ideal customers. Speak to us today by phoning 0870 012 1111 or visiting Experian B2B Prospector.


Source: 1. Campaign Monitor

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