Add data to your business ‘dating’

Posted on by Jo Shaw

Estimated read time: 3 mins

Increase your chances of finding that perfect match.

Searching for the perfect partner was never an exact science, until dating sites began to use data modelling, including artificial intelligence, to improve a couple’s chances of compatibility. Anyone looking for love in today’s busy world rarely has the time (or inclination) for endless dinner dates with someone they have little in common with – so they use apps to find that special person who shares their interests and goals.

Data-driven technology, of course, takes some of the legwork out of uncovering business leads too. When you run your own company, with limited marketing resources, attracting new customers is an ongoing challenge. You may not be aware, for example, that a new company (and possibly an ideal match) has recently launched in your local area or industry.

While extremely valuable, word-of-mouth marketing will only get you so far. To really make the most of opportunities, consider casting your net a little wider with a tool, like Experian B2B Prospector,  which provides access to 5.6million business records. From this, you can build up-to-date email, telemarketing and postal lists – which will all help to increase your chances of finding a perfect match.

With this marketing list in place, you’re then ready to target potential customers in a strategic way. Our tool allows you to segment businesses, and tailor your communications, according to their location, sector, turnover, number of employees and more. Rather than simply asking people to submit their details in an ad hoc way, B2B Prospector helps you reach key decision-makers who have a legitimate interest in your products or services directly via email, phone or post – and avoid wasting time on those who aren’t interested.

Like online dating, the more businesses you come into contact with, and the more tools you have to understand them, the better your chances of building rewarding relationships that really go the distance.

 

To find out more about Experian B2B Prospector, and to register for free, visit www.experian.co.uk/business-express/marketing-data-lists.

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