What can email marketing do for my business?

Posted on by experian

Estimated read time: 1 mins

Email marketing is one of the most cost effective ways for a business to attract new customers and enhance relationships with them. With the right strategy and know-how, it can be a powerful tool through which you can build brand loyalty and repeat business with your customers and potential prospects.

72% of companies rate email as an excellent return on investment*
Unlike traditional direct mail, the advantage is that you’ll be able to track results and work out your return on investment (ROI) almost straightaway.

There are four main stages to an email marketing campaign – planning, buying data, creating emails and evaluating feedback.

Email marketing can be a powerful tool for finding new customers and building long-term, lucrative relationships. But getting it wrong can mean your recipients could unsubscribe from your emails or you could be marked as spam. To give you a helping hand, download our quick guide to the basics.

 (*Email Marketing Concensus 2011, Econsultancy)

 

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