How to disrupt your distribution in 2019

Posted on by Jo Shaw

Estimated read time: 3 mins

With so much information at our fingertips, cutting through the noise can be tough. It’s time to think more creatively.

From the minute we wake up, to that last scroll of your newsfeed at night, we spend our days being bombarded with information. Mobile phones, internet, email, social media, TV, radio… every day, humans create 2.5 quintillion bytes of data1 and that pace is accelerating all the time.

For a business owner without a sizeable marketing budget, getting your messages heard above the crowd can be tough. It’s time to unleash some creative thinking. In this post, you can find out more about why companies like yours are switching up their distribution tactics for 2019 and how joining them is easier than you think.

Get personal

Instead of blasting the same information to everyone on your mailing list, look to segment and personalise as much as possible. Deliver valuable emails, full of relevant content, that are much more likely to resonate with your audience.

Don’t forget to also put some energy into writing catchy email subject lines that really stand out in a crowded inbox. Top tips for this include:

  • Phrasing that conveys a sense of urgency
  • Highlighting offers for free or discounted products
  • Capitalising on trending topics
  • Creating some intrigue
  • Keep it short (fewer than 50 characters)
  • Be concise and clear.

Be our guest

Guest posting on the blogs and websites that your audience regularly visit can be a really valuable technique for getting your messages out there. Research suitable platforms and work with publication editors to share your perspective.

Friends and influencers

Influencer marketing has been growing in popularity for a couple of years now. It’s an attractive proposition – getting others to share and promote your business on your behalf. Many brands use this on a B2C level, but there’s no reason why you can’t create a partnership with another brand for the same effect.

It’s important to pick your partners carefully and be clear on the difference between influential and popular. Someone may have hundreds of thousands of followers on Instagram, but it doesn’t necessarily mean they align with your brand. A partner with less popularity, but who really understands your company and how to position it to their followers could be much more valuable.

Making this work for you

Take a closer look at marketing campaigns that really catch your attention. What is it about that message that makes it catchy? Why did it stop you and make you think? The company or message might not directly translate to your own business, but the strategy of it might.

Find the right customers, quickly and efficiently with Experian B2B Prospector.

 

1 https://www.forbes.com/sites/bernardmarr/2018/05/21/how-much-data-do-we-create-every-day-the-mind-blowing-stats-everyone-should-read/#da4ca7060ba9

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