Small Business Saturday 2016

Small Business Saturday first started in the US, by American Express in 2010 (1). Just like Black Friday and Cyber Monday, the UK started to follow this annual event in 2013.

Small Business Saturday falls on Saturday 3rd December this year. The day aims to highlight the success of UK’s small businesses, and encourage consumers to shop local and small. Its purpose is to make a long-lasting impact on small businesses by promoting their presence in communities.

What happened in 2015?

Below are some stats from Small Business Saturday showcasing the success of last year’s event.

  • Customers spent £623 million with small businesses on the day, an increase of £119 million (24 per cent) from 2014
  • #SmallBizSatUK trended at number 1 on social media, with over 100,000 tweets supporting the day, reaching over 25 million people
  • Over 75 per cent of local councils actively showed support, delivering incentives such as free parking, Christmas fairs, networking events and much more

What will happen in 2016?

  • Small Biz 100 – Every year, 100 small businesses are highlighted in the 100 days leading up to Small Business Saturday. They get to meet with the Chancellor of the Exchequer at Downing Street and increase exposure of their business
  • Bus Tour – Starting in Aberdeen and ending in Bournemouth, hosting numerous activities and workshops with small businesses exhibiting
  • Inspire Series– A programme of free talks and workshops aimed to inspire and support businesses. They cover a range of topics such as ‘unleashing your business potential’ and ‘identifying where your business is leaking profit’. Held up and down the country, they’ll also be live-streamed on Twitter and will be posted onto their YouTube channel afterwards

How to get involved?

There’s a way for everyone to take part and show their support for Small Business Saturday.

  • Small Businesses – Register and advertise your business on the small business finder for free, then download the marketing materials to use and let others know you’re supporting the day. If you have any plans, you can even share it on social media and Small Business Saturday will shout about it for you
  • Customer – Use the Small Business finder to find small businesses near you and share photos of yourself on social media with the hash tag #SmallBizSatUK. Pledge to support local small businesses on Small Business Saturday

So what are you waiting for? Start getting involved and show your support for small businesses and your community. Go visit the Small Business Saturday site for more details.

1 American Express

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Posted on by Cindy Yip

Estimated read time: 3 mins

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