The GDPR’s impact on marketing

“It’s the right thing for the customer – which is what we all want, and ultimately, that should then be the right thing for us as an organisation.”

We discuss with Ben Buckton Head of Marketing at Experian Business Assist, the impact that GDPR preparations had on marketing and if any further changes are expected in the future.

 

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Posted on by Katie Hague

Estimated read time: 1 mins