If the idea of writing a business plan is making you want to throw something at your computer then help is at hand! We have created a handy Business Plan Template that gives you all the prompts you need to write a business plan to be proud of. Just add your information under each of the headings and if you’re still not too sure what to write then below we’ve given you some examples, tips and helpers to get you started.

It’s time to check off ‘write business plan’ from your ‘to do’ list today!”

Business details

Provide your business’ vital statistics such as your business name and contact details.

Executive summary

This is your opportunity to summarise your business in a few sentences. Think of it as your elevator pitch. It will be the first thing that people read about your business so make it count! Here are a few things you may want to include;

  • The problem or need you will be solving
  • Your target audience or ideal customer
  • What will make you stand out from your competitors?
  • Where will your revenue come from?”

Mission statement

What is the main purpose of your business? What do you stand for and what is the key thing that customers should expect from you? Your mission statement should only be a few sentences but should give people a clear picture of what your business is all about.

12 month goals

Select 3-5 goals that you want to achieve over the next year. Pick goals that are SMART – that is to say, they should be specific, measurable, achievable, relevant to your mission statement and time-based. As an example, rather than ‘we will sell all of our product’, try ‘we will sell 50 units in 6 months’.

3 year goals

What plans do you have to develop and grow your business in the future?


List the key roles in your business and provide the background and experience of those people who will be doing them, whether this is just you or more. Think about including LinkedIn profiles or CV’s as attachments.

Products and services

How will your business make money? Don’t just list your main product or service but all your different revenue streams. As an example, perhaps you’re a make-up artist so you’ll make money from selling make-overs. However, you have additional revenue streams because you’ll also be selling the make-up and doing make-up lessons…


A strong brand will help you to stand out from your competitors. Think about what you want your brand to be – how you want people to feel when they think of your business. Your brand should have a big impact on the rest of your business – for example, your marketing, your tone of voice and your approach to customer service. So be as clear as you can here, to make sure you stay on brand in all areas.


What strategies will you use to market your business? Will all your marketing be online, perhaps you’ll focus on social media and blogging. Or will you take more of an offline approach, doing door to door mail drops and adverts in your local paper?
List each way you will market your business and your strategy and objectives for each.”


Who are you main competitors? You might include what share of the market they have, what they currently do better than you and what you will do better than them.


Include your set up costs, your monthly expenses, projected income and any funding you will require.