Delivering value in the digital age
Exploring UK attitudes towards data
Today’s world runs on data. It’s everywhere, as are digital footprints left behind by app downloads, online profiles and internet searches.
These footprints are seen, recorded and analysed by service providers. Analysis that’s crucial in allowing businesses to develop better products, services and relationships with customers.
However, businesses must recognise that this data belongs to the individual and must act accordingly to ensure they are comfortable with a business’ sight and use of their data.
This white paper helps us, and you, understand how people really feel about the way their data is kept and used today.