Check the validity of your Experian B2B marketing data with Data Validator

Have you purchased business marketing data from Experian? You can now check that your data is still valid for marketing use with Data Validator.

Experian B2B Prospector is powered by our unique business directory, BusinessView Select. By using Data Validator, you can now check that data you purchased still exists within BusinessView Select at any time…for FREE.

As part of the EU’s General Data Protection Regulation (GDPR), you have a legal obligation to ensure your marketing data is up to date and valid for use. Experian’s Data Validator helps with compliance by enabling you to regularly check that data you purchased from Experian is still considered valid to contact.

It’s easy to use. Simply upload your data to Data Validator as often as you like and especially just before you use it for a marketing campaign. We will then automatically check our live database and tell you if your purchased contacts are still valid for marketing purposes. Meaning you can buy, use and update Experian business marketing data with confidence.

What Is Data Validator?

Data Validator is a tool within Experian B2B Prospector, which checks to see if your purchased data still exists as a valid record in Experian’s BusinessView Select Database.

For each record uploaded into Data Validator, you can choose whether to check the business’ name and address, email, phone number and Telephone Preference Service (TPS and CTPS) status. Only the fields you select will be checked when uploaded to Data Validator. So, it’s important to check all the data fields you use, or intend to use, for marketing purposes.

Why use Data Validator?

By checking to see if your data still exists within Experian’s BusinessView Select database, you are checking whether your purchased data is still valid to use for the marketing purpose you acquired it – helping support your compliance with the GDPR.

By regularly checking and cleansing your marketing data, you benefit from:

• Cost efficiency – from not marketing to old or invalid data
• Improved targeting - getting your campaigns and messages to the right people
• Free screening against the telephone preference service (TPS)
• Compliance – supporting your GDPR marketing data processes

How will I know if I can continue to use my purchased data?

The file you download after processing will contain one of the following 3 validation flags, indicating whether that record still exists within Experian’s database - BusinessView Select and is valid to use:

1. ‘Y’ indicates this data still exists within BusinessView Select- this is considered valid to contact and can be used for the reason it was purchased. Please note, the opposite logic applies for the TPS field where ‘Y’ indicates the record cannot be contacted by telephone.
2. ‘N’ indicates this data can no longer be validated within BusinessView Select- this record no longer exists and is not valid for use. Please note, the opposite logic applies for the TPS field where ‘N’ indicates the record can be contacted by telephone.
3. 'BLANK' indicates where you haven't provided a specific data point (e.g. email address) within a record to be matched – the field will be empty.

What should I do if a record no longer exists?

When a purchased record is no longer valid within BusinessView Select, this means you should stop using this data within your marketing campaigns.

There may be various reasons why the record no longer matches; however, one of the most likely reasons is that the data subject (the individual) has objected to the use of their data for marketing purposes. This is an absolute right under the GDPR and therefore you should no longer use that record.

How often should I check the validity of my data?

Experian’s BusinessView Select database is updated monthly. To ensure your purchased data is as up to date as possible, it is recommended that you check your data using Data Validator at least every 30 days.

Please note: To remain compliant under GDPR, purchasers of Marketing data must follow all specific guidelines from the Information Commissioners Office (ICO). For more information please visit www.ico.org.uk

For more information, please visit www.experian.co.uk/business-express/gdpr

Why use B2B Prospector Data Enhancement?

Get a better view of your best business prospects. Fill your knowledge gaps to create more relevant messaging. Make your data work harder to help you win more customers quickly and efficiently. With Data Enhancement from Experian B2B Prospector, adding valuable information into your prospect database is quick and easy, and you can do it all online right now.

What data is available through B2B Prospector?