Your trusted partner for effective audience activation
The modern media landscape has never been more challenging for agencies like yourselves. You’re under even more pressure to deliver value for your clients while navigating increased complexity and media fragmentation.
By partnering with Experian, you’ll unlock access to accurate consumer insight, scalable identity resolution and enhanced audience targeting, empowering you to deliver greater ROI for your clients. Underpinned by high quality and diverse data sources, cookieless activation and unparalleled digital scale, Experian offer end-to-end marketing capabilities to help agencies thrive in the challenging modern world:
Improved insight into your client’s customer base
Enable audience extension
Optimise audience targeting for better delivery
Elevate the customer experience with omnichannel marketing
Trusted by agencies, brands and partners
“At connective3 we are always looking to improve performance of our digital media campaigns on behalf of our clients. To support this, we tested overlaying Experian data onto our Meta campaigns and its had an impressive impact.
A controlled A/B test, using Experian data, gave amazing results showing we were reaching more relevant users with an +65% CTR whilst CPL decreased by 49%.”
Claire Stanley-Manock, Chief Strategy Officer, connective3
Accurate, quality data sources
Tap into the breadth and depth of Experian consumer insight, segmentation and audiences which leverage accurate demographic, behavioural, and transactional data to build rich customer profiles, precise customer targeting and personalised customer experiences.
We distil data from a pool of credible real-world sources including:
- Government and public records
- Consumer research panels
- Retail loyalty card data
- Transactional spend data with coverage across 4m+ UK consumers
The combined depth and accuracy of Experian data empowers agencies with complete 360” insight into their clients customers, more precise audience targeting, impactful personalisation and optimised media budgets.
Next- generation cookieless scale through the Experian ID graph
Agencies face significant challenge ensuring their client’s data is addressable and scalable amongst ongoing signal-loss.
With cookieless coverage across 70% of UK households, the Experian ID graph resolves signals including UIDs, IPs, Hashed Emails and more to enable seamless digital onboarding and scalable activation across the full mix of marketing channels.
Experian audiences come with addressability and scale baked in. We map our audience segments to the full range of digital signals to deliver the scale you need to achieve campaign objectives and consistently deliver ROI for your clients.
Need a more tailored targeting approach?
Whether you’re looking for a bespoke insight project or a custom audience build, partner with our team of expert data consultants to solve for each of your clients and the challenges unique to their brand.
Seamless activation through our network of media and technology partners
Time-strapped agencies looking to work quickly and reduce complexity can leverage Experian’s 850+ off the shelf audience segments across Retail & CPG, Financial Services, Auto, and Travel available for plug & play activation via most of the UK’s leading DSPs and media destinations.
We’re an open and agnostic partner ready to collaborate with agencies to deliver richer personalisation and scalable media campaigns. Partner with Experian directly or via clean room partners to enrich your client’s first-party data, leverage precise targeting and extend audience reach –within the secure confines of privacy-centric technology.
“Here at Eyeota, we’re proud to serve clients across the globe, and Experian have been a trusted partner in this journey through their WorldView audience segments which provide geo-level coverage across six continents.
Our clients expect quality, sustainable data that will help them achieve their campaign goals, now and beyond. Having Experian as one of our trusted data providers in our Audience marketplace helps ensure that we’re able to deliver future-proofed capabilities to our clients..”
Jess Saunders, VP of Global Partner Success and Operations, Eyeota
“Kellanova were looking for a way to revamp the Special K brand. Within the LiveRamp clean room, the brand combined Circana data with Experian’s shopper segmentation for a 360° of consumers and their shopping attitudes and behaviours.
This unified view allowed Kellanova to segment their Special K customers to deliver targeted strategies to each group. The results were fantastic – driving a 36% sales uplift with brand loyalists and 9% increase with lapsed customers..”
“Our partnership with Experian enables our clients to leverage the power of Experian Identity without ever having to share their data. Using the Experian ID graph, clients can resolve their first-party data to a range of cookieless IDs to scale their media campaigns for enhanced performance.
This delivers the best of both worlds: the precision and scale of Experian Identity with the unmatched privacy protection of InfoSum’s decentralized technology.”
Nick Henthorn, SVP, InfoSum
Our platform partners
Activate against via a range of industry recognised platforms.
Television and audio –DAX | Finecast | Freewheel | ITV | Lightbox TV | Magnite | Roku | Sabio | Samsung | Sky | Spotify | STV | Trade Desk | Vevo
Social –LinkedIn | Meta | Pinterest | Snapchat | TikTok | X
Out of Home (OOH) –JCDECAUX | Vistar