Now you can identify and reach your audience on every channel they use. Audience Engine helps you to make the most of rich data and insights to create powerful campaigns with targeted and effective messages. You can quickly create custom audiences and deliver one-to-one messages through direct mail, email, social media, programmatic and TV.

The benefits at a glance:

  • Find the sweet spot - Accurate data linking means no risk of reaching your targets too often or not enough
  • Maximise your reach - Our robust data and wide range of media channels help you engage your precise audience
  • Channel hop for maximum impact - Target your audience on every channel they use – not just digital
  • Access data you can always rely on - Access to Experian data means no more paying for the same sort of data time and again
  • Build your ideal audience with the wealth of consumer insight available
  • Deliver key cross selling or retargetting messages to your current customers
  • Co-ordinate traditional and online campaigns consistently across relevant channels
  • Plan how to reach your audience with channels that are right for them
  • Display your most compelling offers to your best prospects
  • Test messaging to optimise performance

Tell us about you and your company’s needs:

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With PowerCurve Customer Acquisition’s robust scoring, we can go out and find the customers our products speak to and really understand applicants’ financial wellness before onboarding, from the word go. It’s like having a keeper in goal, positioning Tymit as a responsible lender, resonating with customers, and protecting our brand from risk.
Tom Davies, Tymit

Functionality that delivers your goals

Audience Engine helps you to make the most of rich data and insights to create powerful campaigns with targeted and effective messages. You can quickly create custom audiences and deliver one-to-one messages through direct mail, email, social media, programmatic and TV.
Create the right campaign audience using Experian's wealth of consumer insights, or make available your own first-party data. Plan how to reach your audience based on their behaviours, and decide on the optimal channels for your campaign, across traditional and digital media.

Product Specification

Free Demo

Yes, available.

Demo options

Live, Video

Deployment

Cloud based

Data integrations

Custom Integration available

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Identify and reach your audience, on every channel they use

Find and reach your customers with Audience Engine

Download Product Sheet

FAQs