Overview

Now you can identify and reach your audience on every channel they use. Audience Engine helps you to make the most of rich data and insights to create powerful campaigns with targeted and effective messages. You can quickly create custom audiences and deliver one-to-one messages through direct mail, email, social media, programmatic and TV.

Functionality that delivers your goals

Audience Engine helps you to make the most of rich data and insights to create powerful campaigns with targeted and effective messages. You can quickly create custom audiences and deliver one-to-one messages through direct mail, email, social media, programmatic and TV.

Create the right campaign audience using Experian's wealth of consumer insights, or make available your own first-party data. Plan how to reach your audience based on their behaviours, and decide on the optimal channels for your campaign, across traditional and digital media.

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  • Free Demo - Live, Video
  • Cloud based
  • Custom Integration available
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The benefits at a glance

Find the sweet spot - Accurate data linking means no risk of reaching your targets too often or not enough

Maximise your reach - Our robust data and wide range of media channels help you engage your precise audience

Channel hop for maximum impact - Target your audience on every channel they use – not just digital

Access data you can always rely on - Access to Experian data means no more paying for the same sort of data time and again

Build your ideal audience with the wealth of consumer insight available

Deliver key cross selling or retargetting messages to your current customers

Co-ordinate traditional and online campaigns consistently across relevant channels

Plan how to reach your audience with channels that are right for them, and display your most compelling offers to your best prospects

Frequently asked questions

Get in touch to find out how Audience Engine can help your business

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Further reading