Now you can identify and reach your audience on every channel they use. Audience Engine helps you to make the most of rich data and insights to create powerful campaigns with targeted and effective messages. You can quickly create custom audiences and deliver one-to-one messages through direct mail, email, social media, programmatic and TV.
The benefits at a glance:
Find the sweet spot - Accurate data linking means no risk of reaching your targets too often or not enough
Maximise your reach - Our robust data and wide range of media channels help you engage your precise audience
Channel hop for maximum impact - Target your audience on every channel they use – not just digital
Access data you can always rely on - Access to Experian data means no more paying for the same sort of data time and again
Build your ideal audience with the wealth of consumer insight available
Deliver key cross selling or retargetting messages to your current customers
Co-ordinate traditional and online campaigns consistently across relevant channels
Plan how to reach your audience with channels that are right for them
Display your most compelling offers to your best prospects
Test messaging to optimise performance
Tell us about you and your company’s needs:
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With PowerCurve Customer Acquisition’s robust scoring, we can go out and find the customers our products speak to and really understand applicants’ financial wellness before onboarding, from the word go. It’s like having a keeper in goal, positioning Tymit as a responsible lender, resonating with customers, and protecting our brand from risk.
Tom Davies, Tymit
Functionality that delivers your goals
Audience Engine helps you to make the most of rich data and insights to create powerful campaigns with targeted and effective messages. You can quickly create custom audiences and deliver one-to-one messages through direct mail, email, social media, programmatic and TV.
Create the right campaign audience using Experian's wealth of consumer insights, or make available your own first-party data. Plan how to reach your audience based on their behaviours, and decide on the optimal channels for your campaign, across traditional and digital media.
Custom Integration available
Identify and reach your audience, on every channel they use
Find and reach your customers with Audience Engine