Every day in the UK, over 20,000 cars change hands and over 21,000 people move house. That’s a lot of cars and details to keep track of. There is nothing more frustrating than a reminder about a car service or insurance renewal when you no longer own the car. With data cleansing, you can ensure that you are contacting the right people at the right time and with the right message, immediately showing that you know your customers and increasing the chances of a great relationship with them.

The benefits at a glance:

  • Increase response rates and return on investment by accurately targeting customers and prospects
  • Support compliance with data regulations
  • Correct out of date automotive information
  • Understand your customers’ preferred method of communication
  • Increase ROI on marketing efforts
  • Improve data quality

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What Experian has provided has really streamlined our vetting processes. Being able to turn applicants into employed security officers quickly is crucial to our business. It has saved us huge amounts of time and manpower, which we’ve been able to use elsewhere in the business.
Chris Fieldhouse, Brooknight Security

Functionality that delivers your goals

Automotive Data Cleansing ensures your vehicle keeper database is up to date, meaning that you can reach out to potential customers, confident that you’re talking to the right people. With up to date and accurate data, you can increase response rates and improve return on investment by accurately targeting customers and prospects, boosting your business reputation and profit margins.

Product Specification

Free Demo

No, not available.

Demo options


Cloud based

Data integrations

Custom Integration available

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Your partner in automotive innovation

Both consumers and the automotive industry are ever-evolving, and in order to grow, you need to keep pace and identify future trends.

Download Product Sheet