The Automotive value segments use predictive analytical modelling methods to provide an effective way for marketers to connect their messages with the audience most likely to be in market or owning a a type of car. The audiences leverage Experian’s combination of proprietary data assets to target segments of owners by industry standard segments, value groups and now by fuel / engine type to incorporate hybrid and electric models.
Using ownership data of all cars registered in the UK, we have created modelled audience segments using three main elements:
This gives marketers the ability to:
Download product sheet
Identify and build audience strategies for electric and hybrid Models
Understand and market to like minded audience segments
Activate consistent audience strategies across traditional and digital media channels including TV and social
Reach New and Used car audience buyers based on their current car ownership
Create different offers for different market segments based on fuel / engine types