Understanding consumers is critical for the success of any organisation. Our behavioural and lifestyle datasets provide a powerful indication of how consumers behave and what’s important to them; enabling you to use this insight to maximise the relevancy of your marketing and customer retention strategies.

Functionality that delivers your goals

By using ConsumerView, your organisation can ensure that you truly understand who your most valuable customers and prospects are and how they like to interact with you, ensuring your marketing campaigns are sent using the right message is sent to the right person. 

ConsumerView provides a single, definitive and consistent view of the UK adult population including a broad and accurate range of behavioural and lifestyle characteristics on both adults and households in the UK. 

Containing predictive models across a broad range of categories including automotive; charity; travel; news and media and purchases, it can help to enrich your customer information for insight and to more effectively manage your customer relationships.

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  • Cloud based, On prem/Bureau
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The benefits at a glance

Enriching your database with actionable behavioural and lifestyle indicators

Access our data via ConsumerView API in seconds.

Inform acquisition audiences across digital and traditional channels at scale.

Create bespoke behavioural and lifestyle models on-demand to meet your marketing and customer retention objectives.

Generating insight on individuals, households and locations.

Fully documented with data profiles available for characteristics.

APIs provide accurate data in real time, giving a smoother customer experience, a more efficient process and faster decision making.

Frequently asked questions

Get in touch to find out how Behavioural and Lifestyle Indicators can help your business

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Further reading