Blog: What is market segmentation?
Do you know who your best customers are, which offers and promotions they're most likely to be interested in, and which channels they prefer?
Bespoke attitudinal segmentations help you to gain deeper insights into your customers' attitudes and behaviours.
We go beyond traditional demographic segmentation to help you to identify specific groups of consumers with similar attitudes and values, and provide you with detailed insights into their motivations and pain points.
With the right approach, attitudinal segmentation can help businesses gain a competitive advantage and create deeper connections with customers.
We'll work closely with you to define your objectives to ensure that segments are tailored and optimised to your needs.
Our team will develop research that is relevant to your industry and business goals. We'll then collect and analyse the data to identify and characterise specific consumer segments with similar attitudes and behaviours.
The next step is to interpret the results and create a segmentation model that groups consumers based on their attitudes and behaviours, providing detailed insights into each segment. The segmentation is then validated by testing it against new data to ensure it is reliable and predictive.
Download product sheetTailored research objectives to meet your business needs, offering relevant insights for informed decision-making
Expert data collection and analysis using advanced statistical techniques, providing accurate and reliable insights you can trust
Industry-specific attitudinal questionnaires for the right data collection, ensuring your research is focused and effective
Attitudinal segmentation models based on behaviours and attitudes, enabling a deeper understanding of your customers and targeted campaigns
Validation and testing of results, ensuring reliable and predictive insights that provide actionable recommendations
Actionable insights for targeted campaigns, leading to higher customer engagement, loyalty, and return on investment
Do you know who your best customers are, which offers and promotions they're most likely to be interested in, and which channels they prefer?
Any business that seeks to understand their customers better and create effective marketing campaigns can benefit from attitudinal segmentation. It is particularly useful for businesses with complex or niche markets, such as financial services, public sector, or luxury brands.
Attitudinal segmentation is unique in that it goes beyond basic demographics and firmographics to understand customers' attitudes and beliefs. It provides a more nuanced and detailed understanding of their motivatioans and needs.
Yes, we can provide case studies and examples of how attitudinal segmentation has been used successfully by other businesses. Please contact us for more information.
The length of the attitudinal segmentation process depends on the research objectives and the industry, but typically takes several weeks to complete. The process involves defining research objectives, collecting data, analysing data, creating a segmentation model, and validating the model.
The cost of an attitudinal segmentation service depends on the research objectives, the scope of the project, and the industry. We offer competitive pricing and work with clients to provide customized solutions that fit their budget and business needs. Please contact us for a quote.