Blog: What is market segmentation?
Do you know who your best customers are, which offers and promotions they're most likely to be interested in, and which channels they prefer?
Bespoke demographic segmentation is underpinned by our Mosaic classification and draws on insights across demographic, transactional behaviours and demographic research.
The segmentation is actionable across customers and non-customer audiences both geographically and by marketing channel.
With the right approach, demographic segmentation can help businesses gain a competitive advantage and develop a deeper understanding of the markets in which they operate.
We'll work closely with you to define your objectives and ensure the segments are tailored and optimised to your needs.
Our proven approach to segmentation development, combines Experian’s breadth of market leading demographic and classification data, but also draws on rich first party data and relevant attitudinal insights to create a truly bespoke solution.
As with our Mosaic classification, our demographic segmentations can be linked to every adult / household in the UK with a multitude of use cases including CRM, new customer acquisition and market sizing.
Download product sheetUnderpinned by our class-leading Mosaic classification
Applicable to both customer and non-customer populations
Multitude of use cases including CRM, new customer acquisition, market sizing and headroom analysis
Incorporates insights across demographic, behavioural and attitudinal data
Can be applied in real-time via API
Can be integrated directly into and influence brand CRM strategy
The ability to integrate mobility data to understand segment movement in more detail
Do you know who your best customers are, which offers and promotions they're most likely to be interested in, and which channels they prefer?
Any business that seeks to understand their customers better and create effective marketing campaigns can benefit from demographic segmentation. It is relevant across all verticals including financial services, retail, utilities and public sector.
Bespoke demographic segmentation enables a cost-effective way to segment both customer and non-customer populations allowing a single solution to be utilised across all functions of a business.
Yes, we can provide case studies and examples of how demographic segmentation has been used successfully by other businesses. Please contact us for more information.
The length of the demographic segmentation process depends on the research objectives and the industry, but typically takes several weeks to complete. The process involves defining research objectives, collecting data, analysing data, creating a segmentation model, and validating the model.
Demographic segmentations are more cost-effective than complex attitudinal and behavioural solutions. Please contact us to arrange a quote.