Overview

Bespoke demographic segmentation is underpinned by our Mosaic classification and draws on insights across demographic, transactional behaviours and demographic research. 



The segmentation is actionable across customers and non-customer audiences both geographically and by marketing channel.

Demographic Segmentation that delivers your goals

With the right approach, demographic segmentation can help businesses gain a competitive advantage and develop a deeper understanding of the markets in which they operate. 



We'll work closely with you to define your objectives and ensure the segments are tailored and optimised to your needs. 



Our proven approach to segmentation development, combines Experian’s breadth of market leading demographic and classification data, but also draws on rich first party data and relevant attitudinal insights to create a truly bespoke solution. 



As with our Mosaic classification, our demographic segmentations can be linked to every adult / household in the UK with a multitude of use cases including CRM, new customer acquisition and market sizing.

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The benefits at a glance

Underpinned by our class-leading Mosaic classification

Applicable to both customer and non-customer populations

Multitude of use cases including CRM, new customer acquisition, market sizing and headroom analysis

Incorporates insights across demographic, behavioural and attitudinal data

Can be applied in real-time via API

Can be integrated directly into and influence brand CRM strategy

The ability to integrate mobility data to understand segment movement in more detail

Image for - Blog: What is market segmentation?

Blog: What is market segmentation?

Do you know who your best customers are, which offers and promotions they're most likely to be interested in, and which channels they prefer?

Frequently asked questions

Any business that seeks to understand their customers better and create effective marketing campaigns can benefit from demographic segmentation. It is relevant across all verticals including financial services, retail, utilities and public sector.

Bespoke demographic segmentation enables a cost-effective way to segment both customer and non-customer populations allowing a single solution to be utilised across all functions of a business.

Yes, we can provide case studies and examples of how demographic segmentation has been used successfully by other businesses. Please contact us for more information.

The length of the demographic segmentation process depends on the research objectives and the industry, but typically takes several weeks to complete. The process involves defining research objectives, collecting data, analysing data, creating a segmentation model, and validating the model.

Demographic segmentations are more cost-effective than complex attitudinal and behavioural solutions. Please contact us to arrange a quote.

Get in touch to find out how Bespoke Demographic Segmentation can help your business

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Further reading