Blog: What is market segmentation?
Do you know who your best customers are, which offers and promotions they're most likely to be interested in, and which channels they prefer?
Bespoke geographic segmentations help you to tailor your products, communication, and distribution strategies to the specific needs and preferences of customers in different geographic locations.
Segments can be created based on any geographic criteria, such as region, city, climate, or population density.
With the right approach, geographic segmentation can help businesses gain a competitive advantage. New insights provide a deeper understanding of regional markets and the customer and non-customer populations within those markets.
We'll work closely with you to define your objectives and ensure the segments are tailored and optimised to your needs.
We have a proven approach to segmentation development, combining Experian’s breadth of market leading demographic and classification data with geographical insights and a clients’ own first party data.
Our geographic segmentations can be linked to every household in the UK (and many international regions) helping clients across a wide array of use-cases including, delivery network optimisation, regional pricing and the impact of bricks and mortar assets.
Download product sheetTargeted Marketing: Tailor marketing to specific regions to increase effectiveness and drive higher engagement and conversion rates
Store Location: Identify profitable areas to locate a business by analysing population density, income levels, and local competition
Distribution and Logistics: Optimise transportation and delivery routes based on regional factors such as distance, infrastructure, and traffic
Product Localisation: Adapt products and services to meet customer needs in different regions
Market Research: Integrate with sales data and customer feedback to identify opportunities for growth and improvement in specific regions
Seamless Integration: Can be applied in real-time via API for enhanced insights
Informed Decision-making: Incorporates insights across demographic, geographic and transactional data
Applicable to both customer and non-customer populations
Do you know who your best customers are, which offers and promotions they're most likely to be interested in, and which channels they prefer?
Any business that seeks to understand regional differences across their market could benefit from geographic segmentation, but especially relevant in retail, automotive and the delivery sector
Bespoke geographic segmentation is a very cost-effective way to segment both populations geographically allowing marketers to tailor their products, communication, and distribution strategies to the specific needs and preferences of customers in different geographic locations.
Yes, we can provide case studies and examples of how geographic segmentation has been used successfully by other businesses. Please contact us for more information.
The length of any geographic segmentation process depends on the scope of the project. However, this type of solution is generally more simplistic than other types of segmentation and can normally be completed in a number of weeks
Geographic segmentations are more cost effective than complex attitudinal and behavioural solutions, but the cost will ultimately depend on the scope and complexity of the project.