Understanding consumers is critical for the success of any organisations. ConsumerView contains demographic, lifestyle, behaviours and socio-economic characteristics to put actionable insight into the head of your organisation.
By using ConsumerView, your organisation can ensure that you truly understand who your most valuable are and how they like to interact with you, ensuring your marketing campaigns are sent using the right message is sent to the right person.
ConsumerView provides a single, definitive and consistent view of the UK adult population including a broad and accurate range of demographic, socio-economic and behavioural characteristics on both adults and households in the UK. Containing a range of actual and modelled attributes, segmentations and propensities, relevant to any industry. It can help to enrich your customer information for insight and to more effectively manage the customer relationship.
Experian consumer data is unique due to its breadth and depth.
Enriching your database with actionable attributes
Access our data via ConsumerView API in seconds
Generating insight on individuals, household and location
Fully documented with data profiles available for characteristics
APIs provide accurate data in real time, giving a smoother customer experience, a more efficient process and faster decision making
Personal customer experience across channels