Overview

Understanding consumers is critical for the success of any organisations. ConsumerView contains demographic, lifestyle, behaviours and socio-economic characteristics to put actionable insight into the head of your organisation.

Functionality that delivers your goals

By using ConsumerView, your organisation can ensure that you truly understand who your most valuable are and how they like to interact with you, ensuring your marketing campaigns are sent using the right message is sent to the right person.

ConsumerView provides a single, definitive and consistent view of the UK adult population including a broad and accurate range of demographic, socio-economic and behavioural characteristics on both adults and households in the UK. Containing a range of actual and modelled attributes, segmentations and propensities, relevant to any industry. It can help to enrich your customer information for insight and to more effectively manage the customer relationship.

Experian consumer data is unique due to its breadth and depth.

Download product sheet
  • Free Demo -
  • Cloud based, Instant Access, On prem/Bureau
  • Custom Integration available
Download product sheet

The benefits at a glance

Enriching your database with actionable attributes

Access our data via ConsumerView API in seconds

Generating insight on individuals, household and location

Fully documented with data profiles available for characteristics

APIs provide accurate data in real time, giving a smoother customer experience, a more efficient process and faster decision making

Personal customer experience across channels

Frequently asked questions

Get in touch to find out how ConsumerView can help your business

By signing up to Experian business marketing communications you will receive the latest research, insight, news and invites to events and webinars. Experian offers a wide range of products and services. We will do our best to send you only communications that we deem to be relevant to you, your job and your business. You can change your mind at any time.


Further reading