Your customers are your businesses’ most valuable asset. Maintaining regular contact with them is key. Yet, constant changes in the UK & Irish population means customer contact information is always decaying. To keep up to date, your business needs to be consistently reviewing your customer contact information, to validate correct records and remove incorrect or expired data.
Every year, hundreds of thousands of people in the UK and Ireland move address, pass away, or opt out of all marketing communications. Experian holds the most comprehensive and accurate contact data portfolio in market, across a range of proprietary and third-party data files. We use these files to validate your contact data and identify customer records that are out of date or incorrect and should be suppressed from your database. Our Contact Suppressions service can be delivered via API for an automated, periodic cleanse of your database, or via our client services team for a bespoke or one-off service. • Available via API or client services team • Available as a single record look-up or bulk upload • Address Validation and Data Enrichment also available via API or client servicesDownload product sheet
Cut operational costs – reduce waste and unnecessary processing costs by removing out of date or inaccurate records
Increase response rates – drive customer engagement by focusing on the customers who can respond
Meet your regulatory GDPR requirements – by ensuring you keep your customer data up to date and accurate
Avoid negative brand perception – reduce risk of sending inappropriate or inaccurate marketing communications