Overview

All of your business assets need loving care so that they don’t let you down. Equipment needs upkeep to work at full capacity. Staff need support and training to work to the best of their ability. But what about your data?

Data needs to be cared for just like other key business assets. But our research shows 30% of businesses suspect their customer data is inaccurate. That’s where data cleansing comes in.

Keeping your data in tip-top condition helps you unlock its value

Clean data saves you time and money, creates new business opportunities, and protects your reputation.

Improve decision making: Make smarter and quicker business decisions by having accurate and complete data at your fingertips.

Save time and money: Target marketing at your best customers to maximise returns, minimise losses and reduce waste.

Better understand your customers: Plug gaps and add to your own data, so you get a complete view of your customers and win new business.

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The benefits at a glance

Complete missing elements within contact records

Suppress contact data to remove or flag contacts that have moved, passed away or subscribed to preference services

Enrich contact data for a more detailed data analysis and targeted marketing communication

Correct spelling errors

Recode postcodes that have changed

Identify duplicate records

Correct and standardise addresses

Validate phone numbers and email addresses

Frequently asked questions

Get in touch to find out how Data Cleansing Services can help your business

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Further reading