Data profiling. It sounds complicated, but in simple terms, it’s like looking at information under a microscope to understand it completely and make useful discoveries. It’s a process that helps you use your data to its maximum potential.

The benefits at a glance:

  • Over 60 statistical tests
  • Add your own additional Validations via friendly UI
  • Auto-suggested validations based on the Data Profile
  • Identify outliers
  • See data-type mismatches
  • Profile all the data, or just a sample
  • Profile on load or at any stage of a workflow
  • Easily chart results and monitor improvements over time

Tell us about you and your company’s needs:

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With help from Experian’s tracing solutions, we were able to reduce our ‘goneaways’ back book and reunite more of our customers with funds owed to them. This solution helps us work towards our original purpose of helping people take responsibility for their future and achieve a lifetime of financial security. The communication with Experian throughout the project was fantastic and we’re pleased with the results.
Sarah Simpson, Aegon

Functionality that delivers your goals

Troubleshoot problems: Spot and prevent data errors, such as formatting mistakes, and fix problems before they damage your business.
Improve efficiency: Discover valuable information to make your business more efficient, for instance, ways to streamline deliveries and better target marketing campaigns.
Save time: Analyse vast amounts of information fast, with no need for time-consuming batch processing.

Product Specification

Free Demo

No, not available.

Demo options


Data integrations

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Aperture Data Studio for Data Quality Leaders

Embed robust data quality controls that ensure your data assets are fit for purpose.

Download Product Sheet