Would you like to know who is buying Electric Vehicles (EVs) now, and those who are likely to be on the journey for purchasing next and where else they may be looking as they shop around? Our insight and DVLA linked data can answer all of those challenges!

Understand who is buying EV's now and who will be buying them next

Experian's EV Insights for the Automotive Sector will deliver an array of insights for manufacturers, dealers, media agencies and location planners. Using our insights linked to car ownership data from the DVLA, we are able to: - Understand the relevant personas to target for EV / Hybrid models - Understand competitor insights by persona - Help plan media budgets and spend to targeted personas With our insights delivered to you via our easy to use intuitive dashboard, you can instantly see the personas of the people who currently own all makes and models of vehicles and who is likely to be an early adopter of electric vehicles and who is likely to purchase from new or from used.

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The benefits at a glance

Understand ownership persona profiles by make/model

Understand competitor persona profiles

Understand the relevant personas to target for EV/Hybrid models

Plan media budgets and spend to targeted personas

View ownership by location/dealer insights

Frequently asked questions

Get in touch to find out how EV Insights for Automotive Sector can help your business

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