Would you like to know who is buying Electric Vehicles (EVs) now, and those who are likely to be on the journey for purchasing next and where else they may be looking as they shop around? Our insight and DVLA linked data can answer all of those challenges!
Experian's EV Insights for the Automotive Sector will deliver an array of insights for manufacturers, dealers, media agencies and location planners. Using our insights linked to car ownership data from the DVLA, we are able to: - Understand the relevant personas to target for EV / Hybrid models - Understand competitor insights by persona - Help plan media budgets and spend to targeted personas With our insights delivered to you via our easy to use intuitive dashboard, you can instantly see the personas of the people who currently own all makes and models of vehicles and who is likely to be an early adopter of electric vehicles and who is likely to purchase from new or from used.
Download product sheetUnderstand ownership persona profiles by make/model
Understand competitor persona profiles
Understand the relevant personas to target for EV/Hybrid models
Plan media budgets and spend to targeted personas
View ownership by location/dealer insights